Picture Courtesy: Kristofer Williams
In another interesting chat with a creator, I noticed a recurring problem that most creators have: They want to do a bit of everything.
Let me elaborate. This creator, is a technologist looking to create a new service which addresses a specific need identified by a specific audience.
We’ve heard this story before.
And if history is anything to go by, creators who go about creating in a focussed manner are more likely to succeed than those who run amock and try to do a bit of everything. In fact, we are at an age of shedding excessive fat and moving toward an idea of lean in everything we do: in billion dollar conglomerates and young startups alike! It is then, vital, for any new creator to be conscious of this too.
In order to do this, one must first know not only what you are, but also what you are not. Consider two runners. A long distance runner, aims to build slow twitch muscles that enable his objective: longer distances. On the other hand, a sprinter aims to build fast twitch muscles and lose fat, to enable his objective: explosive speeds. In order to build the right muscle, the most important thing to know is what you’re going to use them for.
Similarly, it is vital for a creator to ask himself why he is setting out to make what he is making. This is the answer to the question, “What need am I addressing?” The answer can be your value proposition, concept, or core idea – but it serves a strong internal purpose too.
It is your north star. It is the thing you turn to when you have an idea and you want to ask yourself: Is this us?
The north star is not up for change. Rather, everything you do must now align with the core idea you are setting out to create. If you pivot, it becomes interesting to look at the north star again.
From there on, it’s (relatively) smooth sailing. Or at least, directed sailing.