There is no content without form.
Neither is there form without content.
Neither one is greater than the other. As both have their unique roles. And as creators, we must take care to ensure that they play their parts to create the world that we’re aiming to create.
As creators, our job is in fact to conduct two equally capable musicians coming together to create a single piece of music coherent to the ear.
We must take care to not present content with no form whatsoever. For form helps content by making it more easy, interesting and appeasing to absorb. Most philosophy is guilty of a lack of form. So is most theoretical physics.
But bring together a fair balance of form and content, and you have the opportunity to bring to the world things that are normally difficult to digest.
Alain de Botton does this with Philosophy. Or Jason Silva.
Carl Sagan did this with Physics. So does Stephen Hawking.
On the other end, we must take care not to glorify form at the cost of content. For we can build several empty things on form, but they shall be just that: empty. Fads are guilty of a lack of true content. So is most pop music.
This is when any creation enters the realm of fantasy. It is when you see that metaphor is greater than meaning itself. Or showmanship, greater than the show.
In a culture that encourages and propagates this, real content is either non-existent or completely forgotten.
And any culture with empty form, is just that. Empty.