Category Archives: marketing

Targeting, Astrology and Racism

There are so many things that guides a single person’s behaviour.

Her religious inclinations.

Her neurological make up.

How little, or much she values money.

Her state of hunger at the moment in time.

Her upbringing.

Her unresolved fears.

Her philosophical values.

Her relationship with her father. Or mother.

Her personal experiences and learnings.

Her health.

Her economic well-being or lack thereof when she was a child.

Her sun sign. (?)

Her politcal opinions.

Her view of the environment.

Her conclusions on what is worthy of pursuit in life.

How little, or much she values her own time.

And mathematically, we know that the more the people, the less likely we are to know how they would behave. Because if each of these inclinations directs one person one way, it is likely that they will direct five different people in five different ways.

And you really, really think, bucketing her in a large, not-clearly defined group labeled merely on the bracket of years during which she was born will determine how she behaves?

Insights from the insightful Dara Ó Briain, if you prefer it:

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